Amazon Go is the Decline of Retail Workforce and the Emergance of a new Technocracy

amazon-goI’ll say four to eight years ago began to first notice self -checkout lines first emerging at drugstores e.g., CVS and Walgreen and then of course at grocery stores. My first inclination was “Wow this is very convenient.” As my intellect matured, I began to take a different perspective. Despite the inconvenience, the implementation of theses Kiosk machines the reduction of retail jobs in the industry. Ironically Amazon released a video that instantly went viral, in essence will revolutionize brick-and-mortar store, as we know them.

On Monday, the tech giant Amazon unveiled their latest brick-and-mortar, AmazonGo to the masses. What distinguishes this brick-and-mortar from any other is the fact there are absolutely no checkout lines. According to Amazon, it is based on the same algorithm utilized in self-driving cars: computer vision, senor vision, and deep learning. Would it be safe to say that this is the same technology the tech giant uses to determine buyers preference.


The only means of accessing the store is by swiping the barcode on the Amazon Go app. This will gain an Amazon customer entrance into the technocratic establishment to purchase readymade: breakfast, lunch, dinner, and other “fresh products”. This is no difference from customers purchasing a latte at a Starbucks and using Apple Pay.

The piolit Amazon Go concept store is roughly the size of a convenience store (18,000 square feet), according to the Wall Street Journal the tech giant is considering a drive-thru concept as well as a traditional 30-to-40,000 square foot grocery store that would combine in-store shopping and curbside pickup.

The Amazon Go store, at roughly 1,800 square feet in downtown Seattle, resembles a convenience store-format in a video Amazon released Monday. It features artificial intelligence-powered technology that eliminates checkouts, cash registers and lines. Instead, customers scan their phone on a kiosk as they walk in, and Amazon automatically determines what items customers take from the shelves. After leaving the store, Amazon charges their account for the items and sends a receipt.

Meanwhile, in the suburban Seattle neighborhood of Ballard, a handful of workers on Monday were finishing up one of Amazon’s two drive-through prototypes in the area, which according to the people close to the situation are slated to open in the next few weeks. The wood-paneled building with green trim and an overhang appeared to have at least three covered bays for cars to pull up and pick up orders, with a paved driveway in front.

The third concept, the newly approved multi-format store, combines in-store shopping with curbside pickups, according to the people. It will likely adopt a 30,000- to 40,000-square-foot floor plans and spartan stocking style like European discount grocery chains Aldi or Lidl, offering a limited fresh selection in store and more via touch-screen orders for delivery later. Stores in this format, which are smaller than traditional U.S. grocery stores, could start appearing late next year.
While the store formats are still in the concept stage, Amazon ultimately envisions opening up to 2,000 brick-and-mortar locations.
Amazon envisions opening more than 2,000 brick-and-mortar grocery stores under its name, depending on the success of the new test locations, according to the people. By comparison, Kroger Co. operates about 2,800 locations across 35 states.

Adding grocery pickups will be “part of their secret sauce in terms of all of the different ways in which they can engage the customer in bringing the product to them,” says Bill Bishop, chief architect at grocery and retail consultancy Brick Meets Click. “Everyone is looking at grocery because of frequency. Frequency guarantees that you have density.”


In my opinion there is more of an issue with the Amazon Go store than the convenience of  avoiding checkout lines that usually prolong the shopping experience. Advocates for a minium wage increase should be adamantly appose of this because it is fundamentally orchestrating a business model to exponentially alleviate the workforce in the retail sector. Liberals are already irate that wages are too low for workers to provide for their family. Understood, but what if this technology is implemented throughout the industry, expect to not have a job.

Most economist understand that when laws are implemented to raise the minimum wage impacts small businesses more than big corporations. It increases the overhead/operating coast obliging businesses to seek other alternatives to increase their profit margin. That includes reduce wages (replacing jobs technological interventions. Can we just assume that Amazon has unveiled this brick-and-mortar store to the encourage the industry to follow this trend. I want to say, yes because these technocrats want to be able to control our thought process as a consumer.

Many in the alternative media have discussed for decades that we are moving toward a cashless society. We already see it now, the emergence of an all digital economy and I do not mean swiping your plastic. I’m refering to swiping that barcode on your smartphone, which is obvious linked to your credit card. Whether we like it or not this is direction the elites wants to move society toward. The facetious thing is that we just accept it because it is trendy. Understand that once this revolutionizes the way we shop there will be no return to the old way.



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